Finally, the 4A's charts course into 21st century.(News)(Conference news)

Advertising Age,  May, 2008  by Creamer, Matthew; Parekh, Rupal

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Byline: MATTHEW CREAMER And RUPAL PAREKH

[laguna niguel, calif.] Google CEO Eric Schmidt talking about addressable TV. A hallway crammed with displays providing 101 tutorials on Flickr and YouTube. Lots and lots of Nike Plus and iPhone references. And the entire tableau Twittered by digital-agency mavens Colleen DeCourcy and Ian Schafer.

Don't know your Twitter from your Flickr? Then maybe next year you should head to San Francisco for the American Association of Advertising Agencies' Leadership Conference. Yeah, you read that right. The 4A's Leadership Conference, an event ...

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