Advertising Industry
Industry: Email Alert RSS FeedLIGUORI LEADS SURGING FOX; Nonconformist network only one looking up.(News)(Peter Liguori)(Interview)
Advertising Age, May, 2008 by Steinberg, Brian
Byline: BRIAN STEINBERG
Owing to a penchant for outre programming and crass reality-show concepts, at one time News Corp.'s Fox network was the butt of jokes-even on its own shows, such as "The Simpsons'' and "Married ... With Children.''
No one is laughing now.
For the past several years, owing to choices that fly in the face of conventional TV-industry wisdom, Fox has set the tone for broadcast TV. Sure, it runs fewer hours of original programming than the Big Three, NBC, CBS and ABC. And it has no evening-news broadcast. Yet Fox's practice of launching its best-known shows in the second half of the season rather than the fall have helped it generate better momentum than rivals during an extremely difficult time for the broadcast business....
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