Richards takes Doner's spot as top indie shop; U.S. numbers are up despite Hyundai loss; credits digital expansion.(News)(Richards Group Inc. revenue report)(Financial report)

Advertising Age, May, 2008 by Mullman, Jeremy

Byline: JEREMY MULLMAN

here's an interesting fact that might have escaped notice in Ad Age's Agency Report last week: Doner has been unseated as the independent agency with the most U.S. revenue.

It only squeaked by, but Richards Group still knocked the Southfield, Mich.-based shop off the pedestal it's held since 2004. Dallas-based Richards posted $166 million in U.S. revenue last year, compared with $164 million for Doner, according to the Agency Report.

The numbers do not include Doner's $11 million in international revenue (Richards has none), which would have kept it in the lead. But the figures nonetheless represent a surprising shift in a year where both shops struggled with major client defections.

"It was very gratifying...

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