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Industry: Email Alert RSS FeedNANCY UTLEY.(Entertainment Marketers of the Year)
Advertising Age, May, 2008 by Hampp, Andrew
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Byline: andrew hampp
chief operating officer, Fox Searchlight
After "Little Miss Sunshine'' became the little 2006 indie that could, grossing nearly $60 million at the box office and amassing enough critical acclaim to score a surprise best-picture Oscar nomination, the pressure was on for Fox Searchlight to duplicate that success.
Enter "Juno.''
Not only did , the studio's chief operating officer, one-up herself by helping the film snare four Academy Award nominations, she led a remarkable marketing effort that pushed "Juno'' to a gross of more than $100 ...
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