TONY SELLA & Pam Levine.(Entertainment Marketers of the Year)

Advertising Age, May, 2008 by Brodesser-Akner, Claude

Byline: claude brodesser-akner

TONY SELLA

co-president of marketing, 20th century fox

Pam Levine

co-president of marketing, 20th century fox

With 400 episodes on the tube, "The Simpsons''' strength as a show was also its fundamental weakness as a feature film.

"One of the biggest brands in the world!'' cries , 20th Century Fox's co-president of marketing, pausing to lament in a disgusted deadpan, "And you can see it for free.''

Besides being tasked with selling a product that can be viewed for free at any hour of the day somewhere on the planet, he had to deal with the matter of "The Simpsons''' audience: In the past 21 years, it has changed, fragmented, re-formed and changed again so many times that Mr....

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