Ad for high-tech Canon camera succeeds with low-tech illusion.(Garfield's AdReview)(Column)

Advertising Age, May, 2008 by Garfield, Bob

Byline: Bob Garfield

When AdReview was small, back when Eisenhowers roamed the Earth, we used to make flipbooks-or, anyway, the same flipbook over and over.

It happened to be a cannon with a fuse that eventually discharges a projectile amid a puff of smoke. Yes, it was crude and repetitive, but this was almost five decades back, before toys were invented.

Yet to this day, the effect of primitive animation still holds a fascination. We recently saw one example at the University of Michigan by a graduating art student named Karen Hoenke. It was a scene of a room with a wall ...