The upfront budget cuts that weren't; Why we were wrong about P&G, Unilever and their spending plans.(The Upfront)(Procter & Gamble Co.)(Unilever United States Inc.)

Advertising Age,  May, 2008  by Neff, Jack

Tags: Procter & Gamble Co., Unilever PLC

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Byline: JACK NEFF

Procter & gamble co. is "considering'' some big cuts in TV spending, The Wall Street Journal has reported, which is remarkable considering the bloody stump that its TV budget should have become after its deep double-digit cuts in upfront budget reported in past years by Ad Age.

Unilever VP-Media for the Americas Laura Klauberg (now VP-global media) was doing some considering of her own last year. She was mulling the extent of Unilever's participation in the upfront, she told Ad Age, but it appears that the company must have considered it a pretty good ...

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