HOW TO MARKET DURING A DOWNTURN; CMO Roundtable: Execs on maintaining budgets, changing marketing mixes and the challenges of 2009.(CMO Strategy)(dialogue with Chief Marketing Officers)(Interview)

Advertising Age, October, 2008

Just days before the Dow suffered its largest single-day point drop ever Sept. 29, Ad Age Editor Jonah Bloom sat down with three top CMOs to talk about marketing in a recession. On hand were Ranjana Clark, senior exec VP-CMO of Wachovia Corp.; Tom O'Toole, CMO and chief information officer of Global Hyatt Corp.; and Mark Chmiel, exec VP-chief marketing and innovation officer at Denny's Corp.

Jonah Bloom: Ranjana, obviously in the last couple of weeks, all the news has been about the meltdown on Wall Street. Wachovia is caught ...