Google's PageRank is best way to rate online influence; on digital communications.(Digital)

Advertising Age, November, 2008 by Rubel, Steve

Byline: Steve Rubel

BusinessWeek recently created a bit of a stir from bloggers such as Ogilvy's John Bell when it reported that Google had created a method for ranking the influence of social networkers. But it might be moot, because bloggers are more influential.

Blog readership has quietly grown 300% in four years. Further, blogs strongly influence purchasing decisions, according to a new Jupiter Research/BuzzLogic study. Once again, trust comes into view. Frequent blog readers trust blogs for product advice more than ...