Advertising Age

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Articles in March, 2009 issue of Advertising Age

• Aggregation forces journalistic evolution; News outlets must accept that consumers want more content faster-and don't care who creates it.
  by Learmonth, Michael
• Life Inside the Online `Echo Chamber'.(Politico Media Enterprises)(Brief article)
• Hey, Nanoblog this! The new new-media lexicon decoded; Want to speak nerd? Media Guy will talk you through the statusphere.(Glossary)
  by Dumenco, Simon
• Consumer control brings brand loyalty; Mobile program less about advertising, more about positioning for future of banking.
  by Chang, Rita
• Smashing boundaries of digital-shop model; Agency sets itself apart by partnering with marketers to create brand experiences.
  by Parekh, Rupal
• Analytics sounds complicated. What should I be looking for? There is no pat answer; it really depends on what your business needs. Here are some examples: E-commerce sites should look at bounce rates, revenue, days and visits to purchase, and conversion r
  by Klaassen, Abbey
• A man walks into a bar and says, "Did you hear this is gonna be the year of mobile marketing?''.
  by Chang, Rita
• Digital revenue up across the big four; Publicis leads the way in percentage, while Omnicom sees most money.
  by Johnson, Bradley
• What You Can Learn From a Facebook App.(Brief article)
  by Bulik, Beth Snyder
• AKQA embodies new digital-agency model; Shop has made investments and grown global footprint while preserving creative cred.
  by Chang, Rita
• Owning the concept of value online; Its sheer size and `saves you money' mantra positions Walmart to dominate in digital.
  by Neff, Jack
• Isn't the entire web social these days?
  by Klaassen, Abbey
• Most Important Digital Lesson I've Learned.(Dawn Winchester)(Brief article)
• Most Important Digital Lesson I've Learned.(TBWA/Media Arts Lab)(Lee Clow)(Brief article)
• Most Important Digital Lesson I've Learned.(Tom Bedecarre)(Brief article)
• How To Measure Success.(Visible Measures)(Brief article)
• Here's How your Video can Hit the Ground Running.(Brief article)
• How to listen and respond more effectively.(Brief article)
• Using social media to listen to consumers; A vocal few don't represent the majority but could signify a larger issue.(Survey)
  by Klaassen, Abbey
• Is there any marketer not using search marketing these days? The concept is pretty fully embraced by now: U.S. search-ad spending reached $10.7 billion in 2008, according to eMarketer. Search is one of a few marketing bright spots in a recession. Forreste
  by Klaassen, Abbey
• We also Liked.(Brief article)
• We Also Liked.(National Broadcasting Company Inc.)(New York Times Co.)(Brief article)
• We also liked.(Whopper Sacrifice)(Brief article)
• We also liked.(The Travel Channel L.L.C.)(JCPenney Company Inc.)(Brief article)
• Josh Tyrangiel wrangles time from print to web.(Interview)
• Trouble in store for shopper marketing? Survey: Recession-hit shoppers decide at home, avoid buying on impulse.
  by Neff, Jack
• The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• Food Network seeing huge growth from web offerings.(FoodNetwork.com )(Brief article)
• Gamgort exits Mars due to rift with global prez Michaels.
  by Parekh, Rupal
• Quick, get that dog a burrito. No, wait. I mean a can of Alpo!
  by Wheaton, Ken
• Latest Bravia ad measures up in scale but not in message.(Sony Corp)
  by Garfield, Bob
• NO OFFENSE, BUT THIS GUY'S GOT YOUR NUMBER; BK's Russ Klein promises more 'edge,' premium products in '09.(Marketing management of Burger King )
  by York, Emily Bryson
• Media agency of the year: Initiative; Hurting just three years ago, Initiative completed its turnaround in 2008 with a new-biz boom.(Initiative Media Worldwide)
  by Bush, Michael
• People & Players.(2009 Film Independent's Spirit Awards)(Essence publishing held Black Women in Hollywood luncheon)(Brief article)
• Ad skippers beware: Ask.com going after you with TV crawl; Campaign aims to send users to site by posing questions during shows.
  by Steinberg, Brian
• Japan's ad biz feels economy's squeeze; Spending expected to fall again in '09; foreign shops could cash in.
  by Madden, Normandy
• TV everywhere-as long as you pay for it; Time Warner's Bewkes plots industry initiative to eradicate free content.(News)(Jeff bewkes)
• Dating sites still attracting users; Paid subscriptions up, but OK Cupid, other free options growing rapidly.(News)
  by Miley, Marissa
• Casseroles make comeback as easy, quick meals for the cash-strapped.(News)
  by York, Emily Bryson
• SmartMoney finds using fewer ads can boost click-through; Users more likely to pay attention when there aren't so many units.(News)
  by Klaassen, Abbey
• Global media agency of the year: Mindshare.(News)
  by Wentz, Laurel
• People on the Move.(Talentworks)(Hearst Corp. has appointed Neeraj Khemlani)(Hurrah Marketing has appointed Carol Eisenrauch)(Stir Communications has appointed Damian Garcia )
• Honorable Mentions: OMD; No longer just a media department for creative agencies, OMD's new leadership showed the agency can stand on its own.(News)(OMD Worldwide)
• Honorable Mentions: Naked; The communication-planning shop's surprise sale to Photon Group did little to stop its growth across the globe.(News)(Naked Communications)
• Media morph: ScapeNation.(Digital)(Website overview)(Brief article)
  by Miley, Marissa
• Big automakers' ad spending fell 13% in fourth quarter.(News)(Financial report)
  by Halliday, Jean
• Bank marketing fails to reassure wary and befuddled customers.(News)
  by Bulik, Beth Snyder
• As seen on AdAge.com.(Columns)(Brief article)(Column)
• Trade groups must prove ROI to member companies.(Viewpoint)
• MILLER LITE TO POUR ON 'GREAT TASTE' ALL THE TIME; Taking page from successful sibling, Lite plans to hammer home message.(News)
  by Mullman, Jeremy
• No GM backing for 'Transformers 2'? Paramount may be on its own to market movie starring Chevy Camaro.(News)(General Motors Corp.)
  by Brodesser-Akner, Claude
• Multicultural media specialists on the rise.(News)(Hispanic market)(Brief article)
  by Wentz, Laurel
• President, Oscars draw more viewers this year than last.(MediaWorks)
  by Kerwin, Anne Marie
• Honorable Mentions: Mediavest; Innovative dealmaking and new business from the likes of Schering-Plough made 2008 a standout year for the Publicis shop.(MediaVest USA)(Company overview)
  by Bush, Michael
• Shops seek control in social-media space; Scale is agencies' best weapon in the hotly contested battleground.(News)
  by Klaassen, Abbey
• What bankruptcy could mean for GM, Chrysler; Experts say filing could actually help sales by removing uncertainty.(News)
  by Halliday, Jean
• For online brand reps, getting personal can be a tricky situation; Some argue that 'brandividuals' gain more from their companies than the businesses do from them.
  by Klaassen, Abbey
• Retrain journalists to save biz? OK, but what about civilians? If we're really serious about preserving journalistic values, let's nurture them beyond newsrooms.(Minnesota Job Skills Partnership program )
  by Dumenco, Simon
• Twitter eyes search as means to monetize; Look who's talking now: plan to parlay real-time advantage into revenue.
  by Learmonth, Michael
• Economy, easing on Iraq boosting Army recruitment; Enlistments exceed goal but smarter, more digital marketing also credited.
  by Teinowitz, Ira
• LinkedIn skyrockets as job losses mount.(LinkedIn Corp.)
• The question: What's the best book you've ever read on marketing? Readers give Ries and trout top `positioning'.
• SMG MUlticultural breaks $1B, continues to dominate; Publicis Groupe unit that houses Tapestry a leader in Hispanic-marketing innovation.(Starcom MediaVest Group)
  by Wentz, Laurel
• Turn the Oscars from boring twaddle to a marketing tool.(Column)
  by Bloom, Jonah
• The effects of 'Benjamin Button' will be coming to ads near you.(The Curious Case of Benjamin Button)
• Creativity Top FIVE.(Work)
• `TV Everywhere' may shine light on cable's weak spot.(News)
• Gun makers and retailers post strong sales increases; Sour economy, potential for tightened regulations drive buyers to firearms.(News)
  by Zmuda, Natalie
• Tyler Perry's 'Madea' offers lessons for media, marketers.(Column)
  by Skenazy, Lenore
• As seen on AdAge.com.(Columns)
• Who's getting a boost from downturn do-it-yourselfers; DIY spirit pervading numerous categories could last for years.(News)(AutoZone Inc.)(Procter and Gamble Co.)(Campbell Soup Co.)
  by Neff, Jack
• Stalled auto market a boon for parts, repair; Consumers spend to maintain cars instead of buying new ones.(News)
  by Halliday, Jean
• Journalism goes local with wave of start-ups; New blogs attempt to reinvent the model for community news.(News)
  by Learmonth, Michael
• Introducing the new TimesPhone Mobile News Navigator 1.0; It doesn't exist-yet. But would you pay extra for a phone with a mobile-optimized news service?(MediaWorks)
  by Dumenco, Simon
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(Brief article)
• WHERE 1990'S TOP PAPERS ARE NOW; Two decades later, only four pubs have grown paid circulation.(News)(Brief article)
  by Ives, Nat
• Advice to marketers about domain names.(News)(Brief article)
• U.S. papers seek more circ revenue.(News)(Brief article)
  by Ives, Nat
• National mags hope to find bright spot in regional ads.(News)
  by Ives, Nat
• Market plunge a cautionary tale for media companies.
  by Ives, Nat

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