AIG misses chance to prove value of honest communication.

Advertising Age, March, 2009 by Bloom, Jonah

Byline: Jonah Bloom

"In a week where AIG is accepting its fourth government bailout, they've decided to finally address the real problem ... to spend some of their precious and now 80%-public resources fixing what is really wrong with their company. They are working on their image.''

That was MSNBC's Rachel Maddow riffingsarcastically, just in case it wasn't clearon a story that was first reported by PRWeek, about AIG hiring Kekst & Co. for PR help. She went on to object to the company's entire "list of PR representation,'' and, particularly to the hiring of Burson-Marsteller. She pointed out that Burson has worked for clients such as Blackwater, Union Carbide, Philip Morris and Nicolae Ceausescu, and noted: "When evil needs public relations, evil...

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