EDITORS LETTER.

Advertising Age, March, 2009

Byline: JONAH BLOOM

AD AGE is hardly alone in trying to help you navigate this digital world of ours. There are literally thousands of other insightful sources today and anyone taking this digital revolution seriously will be drawing on dozens of them. Where we differ from many of the others is that we don't cover technology for technology's sake. Ad Age wants to find and help you understand the digital tools, techniques and cultural phenomena that are making, or will make, a difference for marketers, agencies and media owners. It has to have real applicability, and preferably a business model, to get us excited.

That mission is the underpinning of this, our second-annual Digital Issue. Our Digital A-List winners, for example, were not necessarily...

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