Big idea from a small business: a market-based pricing model.(Teesandtats.com )

Advertising Age, April, 2009 by Bloom, Jonah

Byline: Jonah Bloom

At 19, Jeremy Parker took $7,000 he'd saved from his bar mitzvah and turned it into a production budget for a film called "One Per Cent,'' about America's wealthiest citizens. "One Per Cent'' won the audience award at the Vail Film Festival in 2006. When he came out of Boston University's College of Communication, Parker took the money he made on the film together with cash he'd earned over the previous few summers, and started his own business, TeesandTats, last July.

"I figured the best way to learn business was to run one rather than keep studying,'' he said. He saw an article in GQ about renowned Portuguese tattoo artist Marco Serio and spent three months badgering him until he got in touch and agreed to come up with designs...

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