Twitter is peaking; get ready to follow the geeks onward.(Brief article)(Column)

Advertising Age, April, 2009 by Rubel, Steve

Byline: Steve Rubel

I have been an active Twitter user since January 2007. And it's been remarkable just how much it has changed since, particularly as it went nuclear.

However, it's also important to see the big picture. No community has ever had staying power more than a few years. So, with that, here are three reasons why I see Twitter peaking now.

Celebrities: Just six months ago, the list of the top 100 users on Twitter read like a who's who of geeks. That's what made it a draw, initially. Now, however, the list looks like People or US Magazine. Twitter may lose its geek cred as celebs flock to the service.

Historically, as the geeks go, so goes social media. I believe that the Founding Fathers and Mothers of Twitter will...

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