Advertising Age

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Articles in June, 2009 issue of Advertising Age

• DON'T DRIVE OUR CARS, SAY TOYOTA DEALERS IN CANADA; Unusual ad tack seems to have spurred a major uptick in sales of brand.
  by Parekh, Rupal
• BleuBlancRouge's five-step plan for Toyota.(Financial report)(Brief article)
• WOMEN TO WATCH; Shari Weisenberg.(Sci-Fi Channel Inc.'s marketing)
  by Hampp, Andrew
• Future of advertising? Print, TV, online ads; ARF, Wharton School study finds WOM largely driven by paid media ads.
  by Neff, Jack
• Michelob joins keg party at Twitter, but will its tweets draw heat? Trouble may follow A-B, given age-verification flap that felled Bud.TV.
  by Mullman, Jeremy
• Lutz: GM product is better; now it must erase "reputational deficit'; Vice chairman outlines how the automaker can emerge a "powerhouse'.
  by Halliday, Jean
• The 'best' of real-estate advertising.
• WHAT YOU SAY.(Microsoft Corp. advertises for better customer services)(Brief article)
  by Wheaton, Ken
• Penthouse Executive Club ad is one fine piece of ... art.
  by Wheaton, Ken
• WOMEN TO WATCH; Marla Skiko.(Marla Skiko marketing executive at SMG Multicultural)(Occupation overview)
  by Wentz, Laurel
• WOMEN TO WATCH; Graciela Eleta.(marketing executive at Univision Communications Inc.)(Occupation overview)
  by Wentz, Laurel
• Need to check your cholesterol? Yes, there will be an app for that; For pharma marketers, the iPhone is a perfect conduit to the consumer.(Big Pharma markets its medical equipment through smartphones )
  by Thomaselli, Rich
• Real-estate ads find new home on web in recession; House-selling business moves from papers to Facebook, Twitter, blogs.
  by Miley, Marissa
• WOMEN TO WATCH; Esi Eggleston Bracey.(marketing executive at CoverGirl)(Occupation overview)
  by Neff, Jack
• WOMEN TO WATCH; Jessica Buttimer.(Occupation overview)
  by Neff, Jack
• FDA Cheerios challenge shows rise of Third World mentality.(General Mills Inc.'s cereals marketing rules)
  by Crain, Rance
• Media Morph: Audioboo.fm.(Brief article)
  by Hall, Emma
• Ditching TV-production models is key to social success; Big Spaceship CEO on how nothing is everything in digital.(Interview)
  by Parish, Nick
• His "games without frontiers' are storytelling's future; `Parking Wars' creator Kevin Slavin talks about crossing channels.(Interview)
  by Parish, Nick
• Marketers fear frugality may just be here to stay; P&G, Home Depot fret that recession has forever altered spending patterns.
  by Ives, Nat
• WOMEN TO WATCH; Jill Beraud.(chief marketing officer at PepsiCo Inc.)
  by Zmuda, Natalie
• WOMEN TO WATCH; Jean Lin.(marketing executive at Isobar)
  by Madden, Normandy
• WOMEN TO WATCH; KERRY KEENAN.(Young and Rubicam Advertising)
  by Parekh, Rupal
• WOMEN TO WATCH; Vida Cornelious.(DDB Worldwide)
  by Mullman, Jeremy
• WOMEN TO WATCH; Chandra Hill.(marketing executive at Facebook Inc.)(Occupation overview)
  by Chang, Rita
• WOMEN TO WATCH; MARTINE REARDON.(Macy's Inc.)
  by Zmuda, Natalie
• WOMEN TO WATCH; Jenny Cisney.(social media manager at Eastman Kodak Co.)(Occupation overview)
  by Bulik, Beth Snyder
• WOMEN TO WATCH; Sarah Armstrong.(marketing executive at Coca-Cola Co. )(Occupation overview)
  by Zmuda, Natalie
• WOMEN TO WATCH; JILL NYKOLIATION.(Occupation overview)
  by Parekh, Rupal
• WOMEN TO WATCH; ANDREA KERR REDNISS.(Optimedia International US)
  by Learmonth, Michael
• WOMEN TO WATCH; Robin Domeniconi.(Microsoft Corp.)
  by Learmonth, Michael
• WOMEN TO WATCH; GAIL HEIMANN.(Weber Shandwick)
  by Bush, Michael
• WOMEN TO WATCH; FRAN HAUSER.(Time Inc.)
  by Ives, Nat
• Boom in issues advertising could net agencies $1 billion; Groups have already spent $240M this year trying to influence D.C.
  by Bush, Michael
• Consultantcy tuts at plan to pay Sorrell $95M in bonuses; U.K.'s leading pension adviser urges WPP shareholders to vote no.(WPP Group PLC)(Brief article)
  by Hall, Emma
• Agencies should make play for their own D.C. dollars.
• How would you pitch the GM account? Industry insiders offer their two cents on a billion-dollar problem.(General Motors Corp.)
• What you need to get into D.C.(Brief article)
• WOMEN TO WATCH; Jeri Ward.(Audi of America Inc.)
  by Halliday, Jean
• WNBA GIVES SPONSORS SHIRTS ON PLAYERS' BACKS; Stern's move to allow logos on jerseys could set precedent.(Women's National Basketball Association )
  by Thomaselli, Rich
• New book paints Bernbach as much lemon as legend; Creative genius shown as blemished, insecure, leaning on others' work.(Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising)
  by Parekh, Rupal
• Navigating digital environments.(Brief article)
• The big Bing theory: Help users decide instead of search; "Sound of found' engine tries to stand out from Google with more query answers, better filters.
  by Klaassen, Abbey
• Marketers bet on games to win consumers; Old Navy's interactive circular spurs blog buzz and in-store traffic.(Old Navy Clothing Co.)
  by Zmuda, Natalie
• Bing buzz had users searching for site that didn't exist yet.(Microsoft Corp.)
  by Klaassen, Abbey
• WOMEN TO WATCH; JACKI KELLEY.(Universal McCann)
  by Bush, Michael
• WOMEN TO WATCH; Barbara Blangiardi.(NBC Universal Inc.)
  by Steinberg, Brian
• WOMEN TO WATCH; WANDA YOUNG.(Wal-Mart Stores Inc.)
  by Neff, Jack
• WOMEN TO WATCH; DANYA PROUD.(McDonald's Corp.)
  by Bryson, Emily
• WOMEN TO WATCH; MARY MURCKO.(Rodale Inc.)
  by Ives, Nat
• Corrections.
• WOMEN TO WATCH; Maureen Lindner.
• WOMEAN TO WATCH; Suzanne Alecia.
  by Hampp, Andrew
• Why "reliable' shows work for CBS; Net wins ad dollars by forgoing quirkiness for safe, stable programs.
  by Steinberg, Brian
• Universities finally espousing branding; Still spend conservatively but start to dabble in TV, print and social media.
  by Miley, Marissa
• WOMEN TO WATCH; TIFFANY KOSEL.
  by Miley, Marissa
• WOMEN TO WATCH; TINA SHARKEY.
  by Klaassen, Abbey
• GREEN MOUNTAIN TAKES ON COFFEE GIANTS CUP BY CUP; VP Whalen says ubiquity, product quality core to growth strategy.
  by Zmuda, Natalie
• WOMEN TO WATCH; ELISA STEELE.
  by Klaassen, Abbey
• WOMEN TO WATCH; SHERYL SANDBERG.
  by Klaassen, Abbey
• The award for Most Bitterly Ironic Media Award goes to ... Why is a journalism school honoring a blog mogul who thinks journalists should work for free?
  by Dumenco, Simon
• PEOPLE ON THE MOVE.(appointment of Keith Hindle as Chief Executive Officers)(appointment of Adam Levine )(Kerry Henderson was promoted to senior Vice President )
• Too much reality: Why Jon and Kate need to pull the plug.
  by Kerwin, Ann Marie
• Catch up with our blogs.
• Getting in on the game.
• WORK OF THE WEEK.
  by Iezzi, Teressa
• PEOPLE & PLAYERS.(appointment of Karen Sauder, Pamela Narins and Mark Modesto)(Brief article)
  by Baskin, Anna
• Another round?
• A look at what GM's agencies are on the hook for; Bankruptcy filing says Publicis is short $146M, Interpublic owed $20.5M.(General Motors Corp)
  by Halliday, Jean
• As seen on AdAge.com.
• AT&T NEEDS TO RAISE THE BAR; With its exclusivity window for iPhone fast closing, carrier must fix service woes.
  by Chang, Rita
• Battle of the sandwiches.(Brief article)
• "Passion for digital' pumps P&G's spending; Marketer doubles outlay for display despite trim in media dollars overall.
  by Neff, Jack
• BING, PRE NOT FIRST TO CLAIM TO CHANGE LIVES; A look at 10 of the most extravagant taglines in recent years.(Brief article)
  by Pollack, Judann
• Why Walmart is getting serious about marketing; Giant attributes success to segmentation, market research and advertising.(Wal-Mart Stores Inc.)
  by Neff, Jack
• Not that you were, TV networks, but don't count on Chrysler in the upfront; Automaker says it needs flexible buys for $67M budget in Chapter 11.(Chrysler L.L.C.)
  by Halliday, Jeal
• Side effects of TBWA win include unpleasant Alli account.(TBWA Advertising Inc.)(GlaxoSmithKline Consumer Healthcare Ltd.)
  by Miley, Marissa
• Heineken wants face time with its Manhattan agency; Oddly, it's a digital world that prompted brewer to limit review to local shops.(Heineken USA Inc.)(Manhattan Marketing Ensemble)
  by Mullman, Jeremy
• People on the move.(MindShare appoints Scott Sorokin)(Euro RSCG Worldwide Inc. appoints Fernanda Romano)(McCann-Erickson Inc. appoints Cathy Saidiner, Christian Cocker and Michael Rice)
• Toyota and Telemundo team to embed texts in telenovela opening; Carmaker aims to draw attention to its new Venza by sponsoring nightly viewer messages on show.(Toyota Motor Corp.)(Telemundo Network Group L.L.C.)
  by Wentz, Laurel

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