WOMEN TO WATCH; Marla Skiko.(Marla Skiko marketing executive at SMG Multicultural)(Occupation overview)

Advertising Age, June, 2009 by Wentz, Laurel

Byline: Laurel Wentz

Senior VP-director of digital innovation

SMG Multicultural

HOLDING A DIGITAL speed-dating event for major clients is just one way Marla Skiko convinces marketers that Hispanics can be as active online as other consumersand sometimes more so.

Reaching Hispanics digitallyfrom persuading marketers that this niche-within-a-niche is worth targeting to helping them create the content to do sois Ms. Skiko's job as senior VP-director of digital innovation at Publicis Groupe's SMG Multicultural, the biggest multicultural media-planning and -buying agency. Many clients are surprised, for instance, when she tells them that Hispanic moms 36 and older outpace non-Latinas in their use of social networks.

"You...

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