His "games without frontiers' are storytelling's future; `Parking Wars' creator Kevin Slavin talks about crossing channels.(Interview)

Advertising Age, June, 2009 by Parish, Nick

Byline: NICK PARISH

THE PRESENT AND future state of gaming looks a little bit like, well, the past, explained Kevin Slavin, managing director and co-founder of Area/Code, which designs and develops games that bounce across multiple media channels, often to great success. Recently, the company extended A&E's "Parking Wars'' program into a Facebook-based game, in addition to games such as "SharkRunners'' for the Discovery Channel, which used live shark GPS data, and "Backchannel'' for MTV, a competitive chat-room game tied to reality series "The Hills.''

He explained what he meant with his "back to the future'' comment as he sat down with Ad Age in advance of the CaT Conference. In addition to explaining Area/Code's recent projects in more detail,...

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