SEMA cover-up; In response to some complaints, association to issue dress code for models working trade show booths.(Specialty Equipment Market Association)

Tire Business, January, 2005 by Aichlmayr, Lisa

Byline: Lisa Aichlmayr

The micro-miniskirt that was all the rage the past year or so may be out of style by November in more ways than one.

The Specialty Equipment Market Association (SEMA) plans to issue guidelines for trade show booth models' outfits in time for the next SEMA Show this fall. The guidelines are yet to be drawn up, but they could look at such high school dress code mainstays as the length of a woman's skirt, said Peter MacGillivray, vice president of marketing and communications.

"It became clear that it reached a point where we have to address it, so we will be outlining in very specific terms what will cut it and what won't'' at the 2005 show, he told Tire Business.

Mr. MacGillivray said SEMA had received feedback...

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