Dealer Digest.(Thompson Tire Co. of Christiansburg, Va., has revamped its Web site.)(Big O Tires Inc. to help raise funds for pediatric cancer. )(Tire Kingdom Inc. has hired ViVA Partnership Inc. to help it reach Hispanic consumers.)

Tire Business, September, 2006

Thompson Tire launches Web site

NASHUA, N.H.-Thompson Tire Co. of Christiansburg, Va., has revamped its Web site, www.thompsontire.com, through software provider ASA Tire Systems.

The new Web site is interactive and allows customers to view a complete tire and wheel product line, find nearby locations, choose services, request quotes, find coupons and communicate directly with staff, ASA said. The five-store dealership employs 43.

ASA said its software tools are geared to help tire dealers and retreaders manage all facets of their businesses. These firms are able to choose three levels of site-design, which are user-friendly, innovative and affordable, the company said.

Packages include graphical statistic reporting, an e-mail...

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