Survey ranks OE firms.(J.D. Power and Associates' survey of original equipment tires)

Tire Business, October, 2006

Michelin- and Pirelli-brand original equipment tires ranked the highest in J.D. Power and Associates' latest customer satisfaction study, with Michelin taking three of the study's four categories.

The Michelin brand topped the rankings of luxury/sport, pickup/full-size van and sport-utility-vehicle-based tire segments while Pirelli bested the mass market/non-luxury segment in the J.D. Power 2006 Original Equipment Tire Customer Satisfaction Study.

The study measures owner satisfaction with the OE tires equipped on their new vehicles, based on appearance, handling, ride, traction and wearability during the first year of ownership, J.D. Power said.

Michelin ranked highest in the luxury/sport and SUV segments for the third consecutive year and in...

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