General-izing; Conti aims for stabilized pricing, marketing support for new tires.(Continental Tire North America Inc.)

Tire Business, March, 2007

Byline: Don Husat

Continental Tire North America (CTNA) Inc. unveiled several major strategic initiatives to more than 200 of its distributors and Gold dealers during a meeting March 15-16 in San Antonio, including enhancements to the Gold incentive program and General brand product portfolio.

The company said its strategic initiatives include:

* Ensuring cost competitiveness through leaner processes and lower production costs;

* Penetrating replacement markets further in North and South America, while maintaining a strong original equipment (OE) position;

* Establishing Continental as the top premium brand image in the market; and

* Revitalizing General as the "All-American'' brand, maximizing value to customers...

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