Psst... they've got secrets to share. In a word Nitrogen.(News)

Tire Business, November, 2007 by McCarron, Kathy

Byline: Kathy McCarron

In a retail environment where profit margins often are negligible thanks to discounted tires and free tire rotations and balancing, several major tire dealerships smell a profit in the air-nitrogen-filled air, that is.

Charging to fill customers' tires with nitrogen was one of several nuggets of advice discussed during the Tire Industry Association's (TIA) "Tires at Two Seminar: Successful Tire Dealers Share Their Secrets,'' held Oct. 31 during the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

A panel of six tire dealers along ...