Nitto launches winter tire distributed by ATD.(News)

Tire Business, May, 2009

Byline: Bruce Davis

Nitto Tire U.S.A. Inc. has launched a winter tire line designed for North American conditions, its second broadline launch in the past year as the firm extends its product range beyond the performance sector.

The SN2 tire will be distributed exclusively in the U.S. by American Tire Distributors Holdings Inc. (ATD), which also has an exclusive on Nitto's other broadline offering, the NT850 Premium launched last May. Prior to that, Nitto was known in North America primarily for its street and SUV performance tires.

Nitto launched the T-rated SN2 this past winter in 18 sizes and expects to have 11 more sizes available for the 2009-10 winter season, said Koji Watanabe, national sales manager.

The tire's size range...

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