Alliance Tire expanding reach in North America.(News)

Tire Business, June, 2009

Byline: William Schertz

It's hard to find any good news lately, but 2009 is working out to be Alliance Tire Co. USA Ltd.'s best year yet, according to President Manny Cicero.

The Denville-based subsidiary of Israeli tire maker Alliance Tire Co. (1992) Ltd. has been on a mission for the last two years to increase its visibility in the North American market. With a larger team of salespeople, a recently opened warehouse in Portland, Tenn., and a new plant in India scheduled to go on line soon, the company is in the middle of a massive growth spurt, Mr. Cicero told Tire Business.

"Right now we're already ahead of where we finished in 2007, Mr. Cicero said. "Last year we were at $25 million in total in North America. Our goal was to increase that...

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