Haagen-Dazs and Nestle in cautiously bold joint venture.

Ice Cream Reporter, August, 1999

The "50/50 joint venture" announced on August 19 by Nestle USA and The Pillsbury Company is remarkable for its combination of boldness and caution. As you doubtless know, the deal calls for the creation of a new business entity composed of Nestle's U.S. frozen novelties operations and the U.S. frozen dessert business of Pillsbury's Haagen-Dazs subsidiary. The deal must be approved by the Department of Justice, but a representative of the joint venture said that it was unlikely there would be any problem as the newly created operation would not pose a threat to the highly competitive situation in the overall ice cream market. In fact, the various representatives of the two partner companies who appeared at the press conference to announce the agreement all went out of...

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