Los Angeles Daily News has reported that Ben & Jerry's co-founder Ben Cohen has started a new business, the Sweat X clothing line. (Last Licks).

Ice Cream Reporter, May, 2002

The April 10 Los Angeles Daily News has reported that Ben & Jerry's co-founder Ben Cohen has started a new business, the Sweat X clothing line. Funded by Cohen's Hot Fudge Venture Fund and designed to educate consumers of the evils of sweatshop labor, Sweat X's T-shirts and sweat shirts are marketed as "the politically correct alternative to apparel produced by oppressed workers."