Datamonitor has a new report out, Evolution of Global Consumer Trends, that identifies the 10 global trends influencing consumer buying behavior and highlights how each have evolved over 2003-04 in Europe, North America, Latin American and Asia-Pacific.(Last Licks)

Ice Cream Reporter, August, 2005

Datamonitor has a new report out, Evolution of Global Consumer Trends, that identifies the 10 global trends influencing consumer buying behavior and highlights how each have evolved over 2003-04 in Europe, North America, Latin American and Asia-Pacific. Listed are: "Age complexity,"--'age defying consumption' meets the trend of 'age as identity'; "Gender complexity"--the feminization of men and the rise of 'role anxiety'; "Lifestage complexity"--traditional lifestages being delayed or abandoned; "Income complexity"--rising expectations and changing perceptions of luxury; "Individualism--the march towards self-expression continues; "Sensory"--experimental, sensation seeking consumers; "Comfort"--cocooning consumers focusing on home, tradition, and simplification;...

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