The Times Argus of Burlington, VT is reporting that Ben & Jerry's has asked the Waterbury Planning Commission for approval of a capital plan to improve tourist-oriented frills at Ben & Jerry's flagship Waterbury factory.(Last Licks)

Ice Cream Reporter, November, 2005

The Times Argus of Burlington, VT is reporting that Ben & Jerry's has asked the Waterbury Planning Commission for approval of a capital plan to improve tourist-oriented frills at Ben & Jerry's flagship Waterbury factory. The factory currently welcomes 290,000 visitors a year who get a tour of the factory and a lesson in ice cream production, as well as free samples and a chance to buy Ben & Jerry's stuff in the gift shop.

The company's ambitious goal is to transform the Waterbury compound into the number one attraction in the Northeast, according to Adrea Gibbs Kedamawi, Ben & Jerry's manager of "euphoric engineering." She says Ben & Jerry's wants to eclipse the annual visitorship at the Boston Museum of Science, which draws 1.5 million people each year. "Ben &...

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