Unilever has awarded its U.S. ice cream brands, including Breyers, Klondike, Popsicle and Good Humor to DDB Worldwide, part of Omnicom Group Inc.(Last Licks)

Ice Cream Reporter, February, 2008

Unilever has awarded its U.S. ice cream brands, including Breyers, Klondike, Popsicle and Good Humor to DDB Worldwide, part of Omnicom Group Inc. DDB has also won Unilever's take home ice cream business in the UK, representing such brands as Breyers, Wall's, and Carte D'Or. Unilever also awarded global creative duties on its Magnum ice cream brand to Interpublic Group's Lowe, which will handle creative duties on impulse brands including Magnum, Cornetto, and Solero.