Diageo has created the Reserve Brand Group, which will focus on marketing the company's luxury brands, including Ciroc, No. TEN by Tanqueray, Don Julio, Bulleit Bourbon, the Johnnie Walker luxury marques, including Green, Gold and Blue Label, Godiva, The Classic Malts of Scotland and other brands to come.(Business Briefs)

StateWays, May, 2005

Diageo has created the Reserve Brand Group, which will focus on marketing the company's luxury brands, including Ciroc, No. TEN by Tanqueray, Don Julio, Bulleit Bourbon, the Johnnie Walker luxury marques, including Green, Gold and Blue Label, Godiva, The Classic Malts of Scotland and other brands to come.

Heading the group is Katherine Nicholls, vp, marketing, Reserve Brand Group, reporting to Norma Drew, senior vice president of marketing. Reporting directly to Nicholls is Efren Puente, who has been named director of marketing, Reserve Brand Group, and Glen Philpott, appointed commercial director, Reserve Brand Group. Diageo also appointed Debra Kelly-Ennis as chief marketing officer of its North American division.