Pigskin Profits.(Brief Article)

Beverage Dynamics, September, 1999

Hooking up with pro and college football is a favorite theme among beverage alcohol companies, like this Miller Brewing season-long promotion for Miller Lite --"Hungry For Football, Thirsty For Beer." Miller Lite is the official beer sponsor of the NFL and the Super Bowl this year and will be providing specific NFL team-identified p-o-s materials for all 31 NFL teams.

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