Miller Brewing, the official malt beverage of the Harley-Davidson 100th Anniversary Celebration, is sponsoring a three-day event known as the "party of the century," to be held in Milwaukee August 28-30.(Summer MERCHANDISING: A selection of warm-weather in-store supplier promotions.)

Beverage Dynamics, July, 2003

Miller Brewing, the official malt beverage of the Harley-Davidson 100th Anniversary Celebration, is sponsoring a three-day event known as the "party of the century," to be held in Milwaukee August 28-30. Through Miller Lite and Miller Genuine Draft off-premise promotions, consumers of the legal drinking age will get the opportunity to win trips to the party. They can also visit MillerTime.com and enter to win a 2003 Harley Davidson motorcycle. Off-premise point-of-sale materials include mini cutouts, display cards, static stickers and floor decals.

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