United States Beverage, L.L.C., the marketing and distribution company for Pernod-Ricard USA's Seagram's Coolers, has introduced two new cooler flavors: Orange Pineapple Bahama Mama and Raspberry Daiquiri.(ON THE SHELF: New Products and Packaging)

Beverage Dynamics, July, 2003

United States Beverage, L.L.C., the marketing and distribution company for Pernod-Ricard USA's Seagram's Coolers, has introduced two new cooler flavors: Orange Pineapple Bahama Mama and Raspberry Daiquiri. The new styles are being launched with newly redesigned packaging developed by U.S. Beverage that features colorful, tropical imagery to match the brand's new tagline, "Escape to a Cooler Place."

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