Beer essentials: outlining the basics of the brewing process, a thumbnail guide to beer styles and a little beer history.

Beverage Dynamics,  May, 2008  by Brandes, Richard

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There's no doubt that beer is big business in the U.S. Last year, Americans consumed 2.93 billion 2.25-gallon cases of beer, representing about $98 billion in retail dollar sales (combined on- and off-premise). And since the mini-explosion of micro/craft/specialty brews in the early 1990s, consumers have become more aware of the wide range of beer styles available. But it's unlikely that they understand the differences any more than they understand the various characteristics of different distilled spirits.

By now, it's become a given tenet of retail ...

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