BOSTON CELTICS DEBUTS ONLINE STORE WITH FANBUZZ.

Electro Manufacturing, February, 2004

The Boston Celtics has entered into an e-commerce agreement with FanBuzz, a provider of commerce solutions to licensed sports, entertainment, character, and media-based properties. As part of the agreement, FanBuzz' services include Web site development, back-end fulfillment and customer care for the private-label Boston Celtics online store at http://www.celtics.com .

The Celtics.com online store, which went live October 22, 2003, provides fans with the opportunity to purchase a comprehensive selection of unique Boston Celtics licensed merchandise. Featured at the Celtics online store are over 200 items from apparel to collectibles, all bearing the Boston Celtics logo. As part of the agreement, both parties are working together to develop strategic marketing...

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