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RANK CHOOSES E.PIPHANY'S CRM SOLUTION.

Productivity Software, December, 2001

Rank Group Gaming Division, a UK leisure and entertainment company, has selected E.piphany to help provide its customers with the best possible service. The implementation of E.piphany's CRM solution will benefit Rank's Mecca Bingo, Grosvenor Casinos and forthcoming online gaming businesses that will use the software to improve customer insight and share customer intelligence across existing and potential customer data sources. E.piphany will bolster Rank's CRM strategy, enhancing the company's sales, marketing and service efforts by providing a multi-channel, single view of the customer.

Rank selected E.piphany for its ability to handle the diverse customer relationship needs across its entire business structure. Rank's goal is to provide improved customer...

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