Business Services Industry
AT&T UNVEILS "QUICKFIRE" QUICK MESSAGING PHONE
RBOC Update, Dec 1, 2008
Just in time for the holidays, AT&T Inc. (NYSE:T ) has announced the availability of the AT&T Quickfire(TM), the final of four new quick messaging mobile phones designed to make messaging faster and easier than ever before. The Quickfire was developed for AT&T by Personal Communications Devices LLC (PCD).
A slider boasting an interactive touch screen, 1.3 megapixel camera and full QWERTY keypad, the AT&T Quickfire is a 3G world phone that can read messages in portrait or landscape mode and also download music over the nation's fastest 3G network with Napster Mobile and eMusic Mobile. Quickfire also features AT&T Navigator, which provides turn-by-turn directions and is available with a 30-day free trial(1).
AT&T's new quick messaging devices are already popular with customers, allowing everyone from newbie messengers to textaholics to send text, picture, video and instant messages with ease.
"The AT&T Quickfire is perfect for texting fans who let their thumbs do the talking and want the benefit of a full keypad but don't need corporate e-mail access or other business features," said Mark Collins, vice president of Voice and Data Services for AT&T Mobility and Consumer Markets.
All quick messaging phones are compatible with AT&T's messaging plans that offer 200, 1,500 and unlimited messaging for $5, $15 and $20, respectively. AT&T FamilyTalk(R) plan customers can get unlimited messaging for all lines for $30.
Users can also browse and purchase thousands of apps, games, ringtones, graphics and other mobile content in the AT&T MEdia Mall, available from their handsets and also online at http://www.att.com/mediamall.
> Pricing and AvailabilityThe AT&T Quickfire, which comes in orange, lime and silver, is available through AT&T retail locations or at http://www.att.com/wireless for $99.99 after a two-year agreement and mail-in rebate(2). For the complete array of AT&T offerings, visit http://www.att.com/. For product photos, visit http://www.att.com/mobilehandsets-news.
> (1) Users must cancel free trial of AT&T Navigator within 30 days or be automatically subscribed at a cost of $9.99 per month for unlimited routes. You can cancel from the "My Accounts" portal on your handset or call AT&T customer care. Standard data charges apply, depending on your plan.(2) For the Quickfire, pay $149.99, and after mail-in rebate, receive $50 AT&T promotion card. A two-year service agreement is also required. AT&T promotion card valid wherever major credit cards are accepted and for 120 days after issue date. May be used to pay wireless bill. Not redeemable for cash and cannot be used for cash withdrawal at ATMs or at automated gas pumps.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list.
For more information, visit http://www.att.com or call 404/986-1807.
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