YANKEE GROUP REPORT LOOKS AT THE EVOLVING TELECOM E-MARKETPLACE AND ITS ADAPTING BUSINESS MODEL.(Industry Trend or Event)

Federal Computer Market Report, July, 2001

A new Yankee Group Report, "The Evolving Telecom E-Marketplace: Adapting Its Business Model to Survive," looks at the current business climate challenges facing the independent e-marketplace in all industries--the telecom industry included. The Report describes the different business models pursued by seven e-marketplace companies, and elaborates on the challenges and opportunities presented by each business model as well as future e-commerce trends for the e-marketplace companies.

The Report looks at how consumers have used the telecom e-marketplace as a free source of reference information on communication products, but have not been compelled to place orders through the e-marketplace Web site. The lack of order transactions has seriously limited the...

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