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Industry: Email Alert RSS FeedDIRECTIVE ON MISLEADING ADVERTISING.
Tech Europe, December, 2006
The EU Council, on 30 November, adopted on first reading the coded version of the Directive on misleading advertising (84/45/EEC, amended in 1997 and 2005). For reasons of clarity and simplification, the European Commission proposed to combine all the changes into a single proposal. In May 2005, the EU adopted a directive on unfair sales practices.
The aim was to create a single European interdiction. The text was therefore used to amend the 1984 directive by introducing legal clauses to combat misleading advertising and to regulate comparative advertising.
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