TV WITHOUT FRONTIERS/INTERVIEW WITH CATHERINE TRAUTMANN AND IGNASI GUARDANS : ADVERTISING RULES: CONSENSUS OVER REFORM.(Television Without Frontiers Directive )(Interview)

The European Council of culture ministers is to try and establish a common position on the revision of the Television Without Frontiers Directive at the end of May 2007. Socialist and Liberal MEPs agree on the basic elements of the draft although the proposal voted on by the European Parliament could have certain technical details changed. Below is an interview with Catherine Trautmann (PES, France), member of the Culture Committee and Ignasi Guardans, shadow rapporteur (ALDE, Spain).

Europolitics: The television advertising market is facing competition from new internet and video on demand media. Should the directive include a regulatory role?

Ignasi Guardans: The result of the parliamentary vote in December is only a compromise to protect the media...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.

BNET TalkbackShare your ideas and expertise on this topic

CXO UnpluggedSmart Business interviews on BNET

See and hear how senior level executives across the Asia Pacific are developing smart business ideas across a variety of sectors. The focus is on the future, and on how businesses need to evolve.