Business Services Industry
RUSSIA: BELGIAN "INTERBREW" CONSIDERS RUSSIA COULD BECOME ITS MAIN MARKET.(Brief Article)
IPR Strategic Business Information Database, November, 2000
The Belgian beer brewing company "Interbrew" believes that Russia and the Ukraine are keys to its marketing strategy. Andre Weckx, head of "Sun Interbrew" - a company established by "Interbrew" and the international company "Sun Brewing" to operate in the Russian and Ukrainian markets, and which holds controlling packages of shares in nine breweries in Russia - shares this evaluation.
One of the major Russian breweries owned by "Sun Interbrew" is "Rosar".
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