Business Services Industry
UAE: PURCHASES THROUGH VISA VALUED AT $4 BILLION.(United Arab Emirates)(Brief Article)(Statistical Data Included)
IPR Strategic Business Information Database, December, 2000
According to Al-Watan newspaper (December 11, 2000), the Regional Director General of the Visa Company in the Middle East estimates the annual purchases through the Visa credit cards in the United Arab Emirates at $4 billion. The executive also estimates that there are currently 900,000 Visa subscribers in the UAE.
The Visa executive attributed the spread of the Visa cards in the UAE to the launching of successful promoting and marketing strategies such as the Dubai Shopping Festival and the installing of modern technologies.
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