Business Services Industry
TURKEY: VISA HOPES TO DOUBLE CARD USAGE TARGETS.(Brief Article)
IPR Strategic Business Information Database, July, 2003
According to ?Dunya?, Visa Turkey aims to double credit card usage to 12 percent within 5 years. Berna Ulman, general manager of the company, said that card usage rate is 6 percent they hope to increase this number to 12 percent. Ulman said that as the economy recovers, the number of credit cards has surged to more than 1 million in the last 3 months.
Ulman added that Turkey is the 3rd biggest card market in Europe.
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