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Middle East: Samsung Electronics targets 25% of audio hi-fi market.(Samsung Electronics Company Ltd.)(Brief Article)
IPR Strategic Business Information Database, February, 2004
According to Al-Bayan newspaper (February 23, 2004), Samsung Electronics announced that itAEs targeting 25% of the audio hi-fi market in the Middle East in 2004, following the launch of a new range of audio hi-fi models. H.J. Park, Senior Manager, Sales and Marketing, Samsung Gulf Electronics, said the new range would take the total number of Samsung hi-fi models to 11.
Market sources reported that the total market size for audio hi-fi systems in the Middle East and Africa is expected to grow at a steady 10%-15% compared to last year. DVD hi-fi systems are expected to take precedence over the standard VCD hi-fi systems this year, primarily due to lower prices. Samsung is considered as the pioneer in establishing technology and core competency benchmarks in the...
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