Business Services Industry
BRAZIL: BRAZILIAN CUISINE TRAVELS ABROAD.
IPR Strategic Business Information Database, April, 2007
According to anba: Marketing Brazilian cuisine in foreign land, taking Brazilian dishes to other countries and helping to turn food into a tourist attraction. These are some of the goals of the Brasil Sabor ("Brazil Flavour") movement, created by the Brazilian Micro and Small Business Support Service (Sebrae), the Brazilian Association of Bars and Restaurants (Abrasel) and the Ministry of Tourism.
To that extent, appearances of Brasil Sabor in foreign events have already been scheduled. On May 2006, Brasil Sabor featured at the National Restaurant Association (NRA) Show, in Chicago (United States), a fair for North American bar and restaurant owners. Participants and visitors at NRA, from the United States and other countries, had a chance to taste delicious...
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