Sully stuff: to what extent do fraudulent claims sully science's reputation.(CHEM FUSION)

Canadian Chemical News, March, 2006 by Schwarcz, Joe

Kevin Trudeau is the king of infomercials. He is a man who has shamelessly hawked dozens of questionable products on TV programs that are cleverly disguised to look like documentaries. No matter how many times he is fined or reprimanded, the man who spent two years in federal prison for credit card fraud just keeps popping up again and again to dupe the public and annoy scientists. Sometimes he plays the skeptical reporter interviewing some expert about the latest miracle breakthrough. Sometimes he himself is the "expert." One of his classic infomercials featured the Mega Memory course designed by "Kevin Trudeau, memory expert" and founder of the "America Memory Institute." Well, I have my suspicions about the effectiveness of this course, seeing that the "memory...

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