Experimentation Matters.(Book Review)(Brief Review)

Mechanical Engineering-CIME,  January, 2004  

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Stefan H. Thomke. Harvard Business ,School Press, 60 Harvard Way, Boston, MA 02163. 307 pages. 2003. ISBN 1-57851-750-8. $35.

In a difficult economy, companies seek new solutions to gain a competitive advantage and cut costs. Author Stefan H. Thomke demonstrates why experimentation is crucial to growth and shows organizations how to fully integrate state-of-the art new technologies into ...

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