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BRINGING BUSINESS ON BOARD: SUSTAINABLE DEVELOPMENT AND THE B-SCHOOL CURRICULUM.(Statistical Data Included)
Journal of Business Administration and Policy Analysis, January, 1999 by Nemetz, Peter N.
SCOPE AND OBJECTIVES OF THIS VOLUME
The goal of achieving sustainable development is arguably the greatest challenge mankind has ever faced, requiring a concerted joint effort among consumers, business and government. It can be argued that if sustainable development is indeed to be achieved, then the sine qua non is the education of the emerging business elite in the fundamental principles of sustainable development, for only with the active engagement of the business community is there any realistic hope that our economic, social, and ecological systems can achieve sustainability. This will require early exposure to the core concepts by embedding them in business school curricula. The objective of this volume, therefore, is to provide a comprehensive guide to...
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