Hospital joins with Saks to market its services to breast cancer patients.(North Memorial Medical Center, Saks Inc.)(Brief Article)(Statistical Data Included)

Health Care Strategic Management, April, 2001

North Memorial Medical Center, Robbinsdale, Minn., joined forces with the Council of Fashion Designers and Saks in their national "Fashion Targets Breast Cancer" event, according to the March-April Profiles in Healthcare Marketing. The event raised nearly $15,000 for the Twin Cities Susan Komen Breast Center. As a result of the special promotion, more than 4,000 kits with a guide to North Memorial's services had been distributed at Saks, and more than 60,000 people became more aware of the breast health services offered by North Memorial.

"North Memorial works for cancer," by Judith D. Botvin, Profiles in Healthcare Marketing, March-April 2001, Vol. 17, No. 2, pp. 13-17 (illustrated). 800-328-3211.