TechInsights , a unit of United Business Media and the provider of business and technical information for the electronics industry through such brands as "EE Times," has entered into a partnership with MarketingSherpa

Business Publisher, March 1, 2009

TechInsights (San Francisco, CA), a unit of United Business Media and the provider of business and technical information for the electronics industry through such brands as "EE Times," has entered into a partnership with MarketingSherpa (Warren, RI), a provider of news, case studies and best practices data about digital and integrated marketing, to offer information and education to TechInsight clients on such topics as lead generation, product launch and awareness creation.

Initial offerings include webinars and a newsletter that features complimentary access to MarketingSherpa's research. The first issue of the newsletter covers 'Lead Generation for the Complex Sale.'

COPYRIGHT 2009 JK Publishing, Inc
COPYRIGHT 2009 Gale, Cengage Learning

 

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